Mixed Reality reveals a whole new physical dimension of digital content overlaid on our real world environment. Its an entirely new medium, and so comes with a new set of challenges and opportunities for content creators and end-users alike. At XRDigitech we build hardware, computer vision software, and creative tools. The display allows the viewer to see both the physical world and the virtual content at the same time. In this light, MR is a subset of AR, albeit with more immersion than is typical of handheld AR.